Evaluation

I have learnt a great deal during the course of this production about what goes into selling and making a film. I feel that I have achieved a good result for my three final products. My production has developed as a result of research and audience feedback. I gave my audience a lot of choices that helped to shape the final pieces. It ranged from arrangement of the poster, the look of the typeface, and the theme of the film.


The original idea was a detective film and developed over time towards a more film noir theme after research from books and other films. The biggest contribution of audience feedback was from my friend Amy.
I took a lot of advice from audience feedback. It helped me to chose the theme of the film and also in character development (for example, the villains claw.)
The black and white look was also down to audience feedback as it was popular, and my research into the genre I was going to do.

I feel my products are unique as I animated them out of plasticine, something no one else did. I was inspired to use this media as I am a huge fan of stop motion animation, especially that of Aardman animations. My favourite director is Richard Goleszowski who was responsible for Rex the Runt and Creature Comforts. He work has inspired me a great deal in the past and I feel his work has influenced me a great deal. I also set my project in the 70’s, again something no one else did. This is why on my film poster I have not included a web address, as you would see in modern day ones. It also allowed me to put it in black and white, which helped a lot in improving the quality of the lighting.

I have done a number of animations in the past and invented my own institution with it’s own logo called BRITCOM. I used this logo last year on my AS media magazine and also this year. I think it works well.
The other thing that is unique in my production was my viral campaign. Again, no one else did this. This was a suggestion from my friend Amy again and was inspired by the one that was made at the time of the batman film “The Dark Knight”. I was ale to promote my film over the internet on such places like facebook. My biggest achievement in promoting my film through this campaign was to actually get it in a cinema. In March I entered a animated film into a film festival and littered it with small clues about my media film. It came second. This meant that it was shown on the big screen at cineworlds deluxe screen.



So a lot of work went into pr-production before it finally started to take shape. I did storyboards, scripts and also had to design the sets and the looks of the characters. The story was also an adaptation of a book I am writing, just for fun really about a detective.
To make the trailer I used a ordinary digital camera and put them into windows movie maker. This is where I did my editing. I did scrap a lot of the animation when it came down to doing the trailer including a whole scene that took me a day to animate. It showed me a lot about how much film is discarded at the end of the day. The music I used was also totally original as my brother was the one who composed it for me especially for the film. So this was the first ever time it would have been used meaning like a real film, it has its own sound track. I future I am going to get him to make more music for my animations as I think he did a great job, so something else came from making this project.

I have really enjoyed this year’s media and think I have learnt an awful lot from it. I have seen how important planning and other people’s opinions and contributions are. I have take so much away from doing this that can’t list them all.

FINAL PIECES

Here are the final versions of the poster, magazine, and trailer.
I amended the magazine once again as people said that the writing was still hard to read. On here it may be still hard to read, but when it is full size, it is much clearer.

Another comment for my trailer

i like it, although i couldnt quite hear you, maybe need to say it a bit louder, i think the music overtook your voice :) apart from that great :)

Comments

Here are some comments I have got since yesterday from facebook and deviantART, hopefully I’ll have a few more by tomorrow so I can finish my evaluation and make any changes.

Poster
"Really like the layout - and the James Bond style figure in the 'O'. The writing at the bottom doesn't look very clear in this version - would a different font be better?
Otherwise, very atmospheric and the different characters add interest and make you want to find out who they are"

"really cool poster, I like the 'coming 1972', really like you
All the characters are represented nicely, a definite MUST SEE!!"

Magazine
"Well set out - I like the combination of photo and model characters. All stands out without looking overcrowded. Can't easily read the white writing in the middle but would probably be fine when the cover is full size. Bar code could be smaller - draws almost as much attention as the stuff you're meant to be loooking at. 'Beyond the Earth' - Beyond should have capital letter (I know - pedantic)
Bearing in mind its black and white, it all stands out really well."

"Awesome work here
i guess the only thing i'd say could be better/clearer is the writing that's all scrunched. But aside from that, a cool front cover."

Trailer
"yea thats pretty good, you should try sorting out the clicks onthe sound though, maybe run the audio track through audacity or something then line it back on?"

"Nice trailer, love the detectives hat and coat"

Final Poster

Here is the poster for my film. At the bottom it reads

“BRITCOM animations presents Of Great Significance, directed written and produced by Ronan J.D. Sullivan, featuring Stan Moore and Sid Cup, also featuring the track “Japanimals” by Joe Sullivan”

Suggestion from facebook, “Maybe try the greyscale again?”



If there are anymore suggestions please tell me so I can finish my evaluation.

On posters.

On film posters they have at the bottoms info on who made, stared, and helped on the film.

POSTER

This is some development of a poster idea, please comment.

Noir style

I had another look at film posters. I googled Film Noir posters and got this front cover of a book. I really liked the layout so tought i might take elemants of this.

FINAL Final Cover

Looking back myself, I decided that I should change the colour of the articles advertised from grey to white. Now you can read them better. I also moved the EXCLUSIVE!, a little to the right.

FINAL COVER

This is what my final cover looks like. I have made it completely black and white to keep with the old Film Noir look. I think the picture I chose as I think that it really stands out. Also the SPLIT picture works well too and making my picture bigger and changing the colure made it fit better. When mine was coloured, the attention was drawn more towards the SPLIT one. Thank you Amy for letting me use it. I am pleased with the result but if there are any suggestions on how to improve it, I will change it if I feel it would work.

Cover development

These are some print screens of how I used publisher to do my front cover.

More magazine development

Here is more development for my film mag. I’ve come up with a new title “FILM FOCUS”. I have also use that film noir typeface and style for the cover. To keep wit the noir style, I took away the superhero and the bright reds as they didn’t work and drew your attention away from the main feature. I also have enlarged the detective.



Again, any suggestions are welcome.

FINAL TRAILER

This is my final trailer, unless any improvements are suggested.

I think that the black and white effect worked out really well in the final edit as well as making the colour quality better, a challenge I was faced with from the very start. I also changed the titles slightly and set them to a black background. In keeping with the Film Noir theme, I changed the typeface at the end, as the style of it looks more fitting.
Tell me what you think…

More Noir

I have looked at other film noir pictures that use black and white. These include not just old 50s detective films, but more resent ones like schindler's list, goodnight and good luck, and sin city. I have decided to give this look a go with my trailer.

A FILM MAG

Can you tell me what looks best? The superhero in front of the masthead (title) or behind?

magazine development

Here is the first stage of my magazine front cover. On it the main picture is for my film. At the bottom is advertising what’s inside, the picture is for the film SPLIT, which is the film trailer my friend Amy is doing for her courseworkhttp://amyloulynch.blogspot.com/.
I thought this would be a good idea to use this (with her permission), 1: to promote her one and 2: to show other genres and styles of film in the same magazine.



Where the superhero is at the top is going to be advertising another feature in the mag about the TOP 100 SUPERHERO FILMS. I will have it partly covering the title of the mag which I haven’t fully decided on but am open to any suggestions.

First Attempt

Well this is the first attempt at the trailer. I have once again got my brothers music on it. I decided to have only a little piece of the villain Doctor Richman at the end as a sort of reveal to leave the view wanting to see more to sort of add a bit of mystery to who he might be. Please comment and suggest anything that could improve it.

Doctor Richman

Here is a bit with Doctor Richman in it

What i noticed

I noticed that on a lot of these magazines, the main picture is a full close up shot of the characters face.





Also, they have a lot of shot with the main character walking towards the camera.

magazines

With the teaser trailer near completion and the poster also going well, I remembered about the magazine front cover. I have had thoughts on it but haven’t actually put anything up about it. Last year we looked at magazines for our coursework to make a new music mag. So I already know a lot about the conventions and layouts.

Here are just some of the examples of what sort of film mag I have looked at.

SPY

Here are more random bits of scene that will go into the final cut. It has on it some of my brothers music.

Going wrong

Just to show how sometimes things don’t always work, I have put here a frame where my hand got in the way. Luckily I managed to edit it out using paint.

Viral stuff

Here are more places I have put the hidden picture in as part of my viral marketing. I should have uploaded them ages ago but have been busy with other work. Also my computer has been really slow and just annoys me, so I have been avoiding going on it.

CCTV

Here is another scene I have done of CCTV footage of Quentin Knox’s office.

A Rather Nice Day on Vectis

Here is the animation I did containing the viral marketing for my trailer. It was shown in the deluxe screen 2 at cineworld in Newport on the Isle of Wight on march the 13th 2010 as part of the Minghella film festival.
In the end I won second prize for this film and I got to meet Duncan Kenworthy, the producer of such films as Four weddings and a funeral and Notting hill.

More Viral Marketing

Recently I did an animated film that I’m entering for the Minghella film festival in March. As I said I would I have put small hints of my trailer in it as part of my Viral Marketing. I have wanted posters of the villain Doctor Richman, and both main characters have a cameo at the end.

A Bit Of Music (well a think about it)

I haven’t posted much on here recently as I have been busy with a lot of other schoolwork. But I have been doing some stuff. As we are no longer allowed to use copyrighted music, I have asked my brother to do some for me. We have been looking over what have so far and disusing the music. Its all going well and I’m liking what I’m hearing. Unfortunately I don’t know how to put up music on here so you will have to weight till the trailer to hear it and comment on it.

Another poster

Here is another poster idea my friend Kirsty did and sent too late to put on my previous post.

Other peoples input

I cut out my characters and a background and asked people to give their ideas of how the layout of my poster should be. I forget who’s was who’s, but I don’t suppose that matters too much. It was just a bit of fun for them and a good way of getting other peoples opinions. Feed back on these would be very good, I'll number them so you can pick the best.

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